Every ad you run lands on the same page.
We’ll build the one it should be landing on, free.

We build the page those clicks should land on, modeled on the pages your market keeps paying to run. Every page goes on your own domain and is yours to keep. If it doesn’t beat the page you’re running now, we build you another one free.

Get my first page free

For DTC brands running paid traffic on Meta and TikTok.

One of the pages we build. Eight more further down.

Here’s where the money actually goes.

Two paths. In the first, an ad sends paid traffic straight to a product page, and most of that traffic leaves.

In the second, the ad sends paid traffic to a page built to sell to someone who has never heard of the brand, and that page sends the ones who want it on to the product page.

Now.

Your ad Your product page Most of that traffic leaves Your ad Your product page Most of that traffic leaves
What happens now. Your ad does its job and hands someone who’s never heard of you to a page written for people who already have. They take one look and they’re gone, and you paid for every one of them.

With us.

Your ad A page written for the stranger Your product page Your ad A page written for the stranger Your product page
What we change. Your ad hands them to a page written for the stranger, and that page does the selling. By the time they reach your product page they already want it.

Some of these pages read like a story, some walk through the reasons one by one, some sell straight out, and we build the one that’s already winning in your market.

The trade calls this a pre-sell page. You don’t need the words to use one.

Everything goes into the ads.

The hook, the angle, the next round to test. That’s where the money and the attention go, and that’s fine.

The page all of it lands on gets none of that, and it was built for people who already know you.

You don’t want a prettier page. You want to spend what you’re spending now and keep more of it.

The winner hunt.

Somebody in your market already has a page that sells to cold traffic. Maybe several. They spent months and a lot of money finding out what works on your buyer, and every one of those pages is out in public where anyone can look at it.

Almost nobody looks. We look every day.

59

brands hunted live in the Meta Ad Library

1,523

ads pulled and read

83

checks on every page we measure

A check is one place a page can lose people. We score all 83 of them, every time.

  1. We hunt.

    Every day we go out and find the pages that are running right now and pulling their weight, across every market we cover.

  2. We measure them.

    Layer by layer, the same way every time, so one page can be held against another and the pattern shows up.

  3. We find yours.

    When you come in, we go to the winners in your market and your category, not to our own taste and not to a layout somebody drew last year.

  4. We build your page on what wins.

    Your product, your brand, your voice, standing on the skeleton that’s already selling to people exactly like your buyer.

  5. We write the ads that carry people to it.

    The ad and the page get written together, so what the ad promises is what the page opens with. That match isn’t something we hope for afterwards. It’s how the thing is put together.

  6. We put it against the page you’re running now.

    Your own ads, your own traffic, only the page swapped, and we watch what happens.

This is what we read when we measure a winner, and what we build back from it. The eight dimensions carry all 83 checks between them. Four of them land on a part of the page you can see here, so only those four have a line. The other four are read across the whole page. Both brands here are invented, because we do not print a client’s page or a competitor’s.

Angle fatigue.

Angles wear out. The thing everybody’s running this month is the thing nobody responds to next month, and a page riding a dead angle looks fine and quietly stops working.

We watch which angles are fading across every market we cover. That’s why your page is never the last one still riding one.

That’s the whole of it. We find what’s already winning, we measure it properly, and we build you yours.

See what your page could be, built the way your market’s winners are built.

These are finished pages, not pictures of pages. We built each one for a real market, modeled on the pages that market keeps paying to run. Tap any one and read the whole thing, top to bottom.

Every one of these was built by us, in a real market, to show you what comes out.

Get your first page free

We don’t use templates.

There’s no house layout here waiting for your product to be poured into it. Every page starts at the pages already winning in your market, and the ones winning in supplements look nothing like the ones winning in apparel, so neither do ours.

That’s also why the eight above don’t look like each other.

Builders and page tools Agencies and freelancers Us
What the page is modeled on A layout drawn before anyone had looked at your market. Taste and past work. The pages already winning in your market right now.
Who writes it You do. A writer, once you’ve briefed them. We do, and we write the ads that carry people to it.
If it doesn’t beat the page you’re running now You start again. It’s a new project. We build you another one, free.

Two things nobody else will say to you.

The first page is free.

We’ll build your first page and put it on your own domain. It’s yours, and it stays yours whatever you decide afterwards. No phone, no call, no application. A form with about six questions, and we start.

Here’s the trade, because free with nothing behind it is just noise. You’re already running paid traffic, you’ve got a page you’d like to beat, and you’re happy for us to show the page we build you. That’s what pays for it.

The free page is the page itself, complete and ready to run. The matching ads come with the paid plans, because the test only means something if your own ads stay exactly as they are.

It beats your page, or we build you another one.

We put our page up against the page you’re running now. Your ads, your traffic, your audience, nothing changed but the page. What counts as beating it gets written down and agreed before the test starts, so neither of us gets to decide afterwards what the word meant.

If ours doesn’t win, we build you another one with a different angle, free.

One rebuild per test, and the rebuild takes the same production slot your next page would have taken. That’s the whole promise and those are its edges. There’s no money back at any point, on any plan, and we’d rather say so here than let you find it later.

Get your first page free

For DTC brands running paid traffic on Meta and TikTok.

What actually happens.

You fill in the form. About six questions covering your brand, your buyer and the page you’d like to beat. No phone. No call. No application. No deck to sit through.

We go hunting in your market. Before we write a line, we go and find what’s already selling to your buyer. That part happens whether you’re on the free page or the biggest plan.

You get the finished page on a private link. Not a document. The real thing, built and working, on a private link only you have. Open it on your phone or your computer, and look at the actual page.

You say yes and it goes live on your own domain. Your product page stays exactly as it is. What we build is a separate page with its own web address. We don’t touch the page you have, and we don’t have a login to it. That’s on purpose.

It runs against your current page. Your own ads, split between the two, and we both find out.

We build them in whatever order you want them. Ask for four and you get four, each one done properly. Each page takes three working days, and the clock starts when we’ve got what we need from you.

Every page you paid for stays yours. We send you the copy and the files, and your pages stay online for thirty days after you stop. You can ask us for them at any time, not only when you leave.

What you get every month.

pre·selly

Example. Every number invented.

Keelbrook Nutrition

Month two

What your page did

3.1%

of 1,908 visitors bought

What the page it replaced did

1.9%

of 1,844 visitors bought

Where people stopped reading

  • Headline100%
  • The story84%
  • The proof61%
  • The offer46%
  • The guarantee38%

Just over half never reach the offer.

Where people stopped buying

31%

left at the shipping cost

What we’re changing next, and why

The offer sits too far down. It moves above the proof, and two paragraphs come out to get it there.

Shipping is not a page problem. It is a checkout problem, and we are saying so rather than dressing it up.

An example month for a brand that does not exist. Every number on it is invented, because we do not print a client’s numbers. Yours go in the same lines from the first month.

Every month you get the raw numbers, laid out the same way, so you can see what moved without anybody performing for you.

And when the leak isn’t on our page, we say so.

If people are reading the whole thing and then losing interest on your product page, or walking away at checkout, or waiting on a site that loads slowly, that goes in the same report in the same plain words. We’d rather tell you where the money’s actually going than manage our own score.

Every page we build teaches us something, and the next one starts out smarter for it. What travels is the pattern. Your numbers stay yours, and no other brand ever sees them.

Who you’re actually dealing with.

Bas Rijksen.
I turn paid traffic into profit for DTC brands with pre-sell funnels.

I’m Bas. Thirteen years writing direct response. I write and build these pages, and I run the hunt that decides what goes in them.

I got tired of watching good money buy good clicks that landed somewhere nobody thought about. The ad gets a team, a budget and four rounds of feedback. The page gets whatever was already there. That gap is the whole reason this exists.

So the offer is built the way I’d want it if I were the one paying. You see the finished page before any money moves.

It gets tested against what you’re already running instead of being called a success by me. And if mine loses, I build you another one and I don’t send you a bill for it.

If that sounds like how you’d want this handled, the first page is free and the form takes a few minutes.

Bas

What it costs.

Everything’s on this page. There’s no call before you can see a number.

Two pages a month

$1,497 a month

Two new pages every month.

Unlimited pages

$2,997 a month

As many pages as you want, one in production at a time, three working days each.

Most brands land on the middle one.

Unlimited pages, two at a time

$5,997 a month

As many pages as you want, two in production at a time.

Five matched ads with every page, written from the ones already carrying people to the winning pages in your market.

And on every page, on every plan. If it doesn’t beat the page you’re running now, we build you another one free.

The three working days start when we’ve got what we need from you.

Stop after any month. There’s no pause and we don’t pretend there is.

Every page you paid for stays yours. We send you the copy and the files, and your pages stay online for thirty days after you stop.

Get your first page free

Whether this is your kind of thing.

This is for you if

You’re buying traffic on Meta or TikTok and you want more back from every click.

You’ve got a page running that you’d love to beat.

You’re happy for us to show what we build you.

You’d rather look at the finished thing than read a proposal about it.

You want someone to own this end of the business, not another login to learn.

This isn’t for you if

You want a new website, or a redesign of the one you’ve got.

You want to approve every headline and rewrite the ones you don’t like.

You’re looking for the cheapest option on the market.

You’d rather have a tool and do the writing yourself.

You want the page to say what you’d like to say, rather than what your buyer already responds to.

Questions we get asked.

You’ve never seen my page. How do you know this works for my brand?

You’re right, we haven’t, and that’s why the first page is free.

You don’t have to believe it works for you. You get one built, on your own domain, and it runs against the page you’re already using. If it wins you’ll know because your own numbers said so, and if it doesn’t we build you another one free.

Will it work in my market?

The method doesn’t start from us, it starts from your market. We go and find the pages already selling to your buyer, right now, and build yours on what those pages do.

That’s why it works the same way in supplements as it does in apparel or in anything else. The eight pages further up were built in eight different markets for exactly this reason.

Do I have to do the work?

A form with about six questions, and then you look at a finished page. We write it, we build it, we put it on your domain when you say yes, and we write the ads that carry people to it. If something’s wrong you tell us and we change it.

Nobody builds a page for free. What’s the catch?

The catch is written down and it’s the whole reason free is possible. We build it, you keep it, and we get to show the page. That’s the trade. We’d rather hand you the work and let it argue for itself than talk you into a retainer.

What if your page loses to mine, and who decides that?

Not us on our own. What counts as beating it gets written down and agreed before the test starts, so neither of us gets to decide afterwards what the word meant.

If ours loses, we build you another one with a different angle, free. One rebuild per test, and it takes the same production slot your next page would have taken. There’s no money back, on any plan, and you should know that before you start rather than after.

How fast is it?

Each page takes three working days, and the clock starts when we’ve got what we need from you. On the $2,997 plan pages are built one at a time, in whatever order you want them. On the $5,997 plan, two are in production at a time.

Am I locked in?

Stop after any month. There’s no pause feature and we’re not going to invent one to keep you on the list.

What do I own at the end?

Every page you paid for stays yours. We send you the copy and the files, and your pages stay online for thirty days after you stop. You can ask us for them at any time, not only when you leave.

Will this touch my product page or break my store?

No. Your product page stays exactly as it is. What we build is a separate page with its own web address, and we don’t have a login to your site. That’s on purpose.

Start with the free page.

We’ll build your first page, put it on your own domain, and it’s yours whether you carry on with us or not.

A form with about six questions. No phone, no call, no application.

And if it doesn’t beat the page you’re running now, we build you another one free.

Get your first page free

For DTC brands running paid traffic on Meta and TikTok.

pre·selly 1 of 8

Want one of these for your brand? The first one’s free.

Get your first page free

Join the waiting list for the next batch of free pages.

We only take a few brands at a time, so the free pages open in batches. Put your name down and we write to you when the next one opens. No call, no application, and nothing to pay for the first page.

No newsletter. We only write to you about your page.